Prices updated daily — 8 October 2026
Product type overview
eye makeup sits within Cosmetics & Make-up, part of Health, Baby & Personal Care. On this page you compare 685 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for eye makeup is £32.00/l at Ocado. In total, 8 variants of eye makeup are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest eye makeup
Compare 685 products across 9 supermarkets
eye makeup — compare prices across 9 supermarkets
GOODMARK
Halloween Mini Glitter Palette
1 pieces
£2.75/unit
at 1 supermarket
Maybelline
Maybelline Maybelline Tattoo Liner Gel Pencil Biscotti Cream
1 pieces
£3.00/unit
at 1 supermarket
Rimmel London
Rimmel London Soft Kohl Eyeliner Pencil Jet Black
1 pieces
£3.00/unit
at 1 supermarket
Collection
Collection Brow Pencil 3 in 1 Brunette Sculpting
1 pieces
£3.00/unit
at 1 supermarket
Collection
Collection Brow Pencil 3 in 1 Dark Brunette Sculpting
1 pieces
£3.00/unit
at 1 supermarket
Collection
Collection Precision Colour Kohl Eyeliner 1 Black
1 pieces
£3.00/unit
at 1 supermarket
Tiger Moon
Tiger Moon Fuller Flare Faux Lashes
1 pieces
£3.00/unit
at 1 supermarket
Tiger Moon
Tiger Moon Wispy Faux Lashes
1 pieces
£3.00/unit
at 1 supermarket
Tiger Moon
Tiger Moon Full Flutter Faux Lashes
1 pieces
£3.00/unit
at 1 supermarket
Collection
Collection Fast Stroke Waterproof Gel Eye Definer 1 Black
1 pieces
£3.50/unit
at 1 supermarket
Collection
Collection Colour Lash and Brow Mascara Clear 1 8ml
8 ml
£312.50/litre
at 2 supermarkets
Collection
Collection New York Skyline Eye Palette 8.8g
8.8 g
£397.73/kg
at 2 supermarkets
Collection
Collection Eyeshadow Palette Sh1 Sahara Dunes
8.8 g
£397.73/kg
at 2 supermarkets
Maybelline New York
Maybelline New York Maybelline Tattoo Liner Gel Pencil Arctic Skies
7 g
£428.57/kg
at 1 supermarket
Maybelline New York
Maybelline New York Maybelline Tattoo Liner Gel Pencil Burgundy Bliss
7 g
£428.57/kg
at 2 supermarkets
Maybelline
Maybelline Maybelline Tattoo Eye Liner Longlasting Quick Drying Eyeliner Gel Pencil - Blue Disco
7 g
£428.57/kg
at 1 supermarket
Maybelline New York
Maybelline New York Maybelline Tattoo Liner Gel Pencil Galactic Cobalt
7 g
£428.57/kg
at 2 supermarkets
Collection
Collection Black Waterproof 2 Eyes On Me Volume 8ml
8 ml
£437.50/litre
at 1 supermarket
Collection
Collection Eyes on Me! Volume Black 1 8ml
8 ml
£437.50/litre
at 1 supermarket
Collection
Collection IncrediBrow Tinted Brow Mascara 8ml
8 ml
£437.50/litre
at 2 supermarkets
Collection
Collection Incredi Brow Tinted Brow Mascara 8ml
8 ml
£437.50/litre
at 2 supermarkets
Collection
Collection Incredibrow Laminating Clear Brow Glue 8ml
8 ml
£437.50/litre
at 2 supermarkets
Maybelline New York
Maybelline New York Maybelline Express Brow Shaping Pencil 02 Blonde
4 g
£500.00/kg
at 1 supermarket
Maybelline
Maybelline Express Brow Shaping Pencil, Defining Fine Lines, Natural Definition, 04 Medium Brown
4 g
£500.00/kg
at 1 supermarket
Maybelline
Maybelline Express Brow Shaping Pencil, Defining Fine Lines, Natural Definition, 03 Soft Brown
4 g
£500.00/kg
at 1 supermarket
Collection
Collection Lasting Colour Black 1 Eye Definer
5 g
£600.00/kg
at 2 supermarkets
Collection
Collection Lasting Colour Brown 2 Eye Definer
5 g
£600.00/kg
at 2 supermarkets
Collection
Collection Incredibrow Brow Definer Blonde
5 g
£600.00/kg
at 1 supermarket
Collection
Collection Kohl Eyeliner Precision Colour 01 Black
4 g
£625.00/kg
at 1 supermarket
Collection
Collection Fast Stroke Crystals Eyeliner Sh3, Funk 6ml
5 g
£700.00/kg
at 1 supermarket
Collection
Collection Fast Stroke Crystals Eyeliner 6ml
5 g
£700.00/kg
at 1 supermarket
Collection
Collection Faststroke Liquid Eyeliner
3.5 ml
£851.43/litre
at 1 supermarket
Collection
Collection Fast Stroke Eyeliner Sh1 Black Waterproof
3.5 ml
£851.43/litre
at 1 supermarket
Collection
Collection Liquid Eyeliner Fast Stroke
3.5 ml
£857.14/litre
at 2 supermarkets
Collection
Collection Fast Stroke Extreme 24Hr Felt Eyeliner Sh3 Blue
1.8 ml
£1,944.44/litre
at 1 supermarket
Collection
Collection Fast Stroke Extreme 24Hr Felt Eyeliner Sh2 Brown
1.8 ml
£1,944.44/litre
at 2 supermarkets
Collection
Collection Fast Stroke Extreme 24Hr Felt Eyeliner Sh1 Black
1.8 ml
£1,944.44/litre
at 2 supermarkets
Collection
Collection Kohl Eyeliner Precision Colour Nude 4
1 g
£2,480.00/kg
at 1 supermarket
Collection
Collection Kohl Eyeliner Precision Colour 02 Brown
1 g
£2,500.00/kg
at 1 supermarket
Rimmel London
Rimmel London Soft Kohl Kajal Eye Liner Pencil 071 Pure White 1.2g
1.2 g
£2,500.00/kg
at 2 supermarkets
Rimmel London
Rimmel London Soft Khol Kajal Eye Liner Pencil 011 Sable Brown 1.2g
1.2 g
£2,500.00/kg
at 3 supermarkets
Rimmel London
Rimmel London Soft Kohl Kajal Eye Liner Pencil 061 Jet Black 1.2g
1.2 g
£2,500.00/kg
at 2 supermarkets
Rimmel London
Rimmel London Soft Kohl Kajal Eye Liner Pencil 021 Denim Blue 1.2g
1.2 g
£2,500.00/kg
at 2 supermarkets
Rimmel London
Rimmel London Soft Kohl Kajal Eye Liner Pencil 064 Stormy Grey 1.2g
1.2 g
£2,500.00/kg
at 2 supermarkets
Collection
Collection 3-in-1 Sculpting Brow Pencil Dark Brunette
1 g
£3,000.00/kg
at 1 supermarket
Collection
Collection 3-in-1 Sculpting Brow Pencil Brunettte
1 g
£3,000.00/kg
at 1 supermarket
Collection
Collection Fast Stroke Waterproof Gel Eye Definer 2 Brown
0.25 g
£14,000.00/kg
at 1 supermarket
Collection
Collection Precision Colour Kohl Eyeliner Brown 2
Price per unit unknown
at 1 supermarket
Collection
Collection Lasting Colour Eye Definer 3 Charcoal
Price per unit unknown
at 1 supermarket
Collection
Collection Lasting Colour Eye Definer 4 Metallic Mocha
Price per unit unknown
at 1 supermarket