vs
Ocado is on average 12.2% dearer than ASDA
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If we had drawn a different but equally fair set of the products both shops sell, the figure would fall inside this range 95 times out of 100. Products of the same brand are drawn together.Read the other way: ASDA is on average 10.9% cheaper than Ocado (a percentage changes with the shop you start from).
Based on all 3,537 branded products we compared at both shops. Below are 75 of them, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Ocado was dearer on 2,280, cheaper on 663 and the same price on 594 of these 3,537 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row is the same branded product at both shops.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Prices as of 31 August 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Ocado 13.3% dearer.
The badge shows the price difference per unit for Ocado.
| ASDA | Ocado | |
|---|---|---|
| Ocado 30% dearer per kg | ||
 |  | Ocado 35% dearer per kg |
| Ocado 11% dearer per kg | ||
| Same price per kg | ||
| Ocado 23% cheaper per kg | ||
| Ocado 17% dearer per kg | ||
| Ocado 49% dearer per kg | ||
| Ocado 30% dearer per kg | ||
| Same price per kg | ||
| Ocado 2% dearer per kg | ||
| Ocado 22% dearer per kg | ||
| Ocado 57% dearer per kg | ||
| Ocado 2% dearer per litre | ||
 |  | Ocado 7% cheaper per kg |
 |  | Ocado 7% dearer per litre |
| Ocado 18% cheaper per litre | ||
| Ocado 17% dearer per litre | ||
| Ocado 27% cheaper per litre | ||
 |  | Ocado 27% dearer per litre |
| Ocado 38% cheaper per litre | ||
 |  | Ocado 2% dearer per litre |
 |  | Ocado 33% dearer per kg |
| Ocado 34% dearer per kg | ||
 |  | Ocado 28% dearer per kg |
| Same price per kg | ||
| Ocado 2% dearer per kg | ||
| Ocado 5% dearer per item | ||
| Same price per kg | ||
| Ocado 30% dearer per kg | ||
| Ocado 18% cheaper per kg | ||
| Same price per kg | ||
| Ocado 5% dearer per kg | ||
| Same price per kg | ||
| Ocado 8% dearer per kg | ||
| Ocado 31% dearer per kg | ||
| Ocado 45% dearer per kg | ||
| Ocado 22% cheaper per kg | ||
 |  | Ocado 38% dearer per kg |
| Ocado 1% dearer per kg | ||
| Ocado 8% dearer per kg | ||
| Ocado 5% cheaper per kg | ||
| Ocado 8% dearer per kg | ||
 |  | Ocado 14% dearer per litre |
| Ocado 90% dearer per kg | ||
| Ocado 1% dearer per litre | ||
 GU Hazelnut Praline Zillionaire Cheesecake Dessert £22.96/kg | Ocado 5% dearer per kg | |
| Ocado 10% cheaper per kg | ||
| Same price per kg | ||
| Ocado 17% cheaper per litre | ||
| Ocado 14% dearer per kg | ||
| Ocado 1% dearer per kg | ||
| Ocado 17% dearer per kg | ||
| Ocado 89% dearer per kg | ||
| Ocado 27% cheaper per kg | ||
| Ocado 1% dearer per kg | ||
 |  | Ocado 15% dearer per kg |
 |  | Ocado 12% dearer per kg |
| Same price per kg | ||
 |  | Ocado 5% dearer per kg |
| Ocado 12% cheaper per kg | ||
| Ocado 33% cheaper per kg | ||
| Ocado 6% dearer per kg | ||
 |  HECK 2 Steak & Butter Burger 320g £14.84/kg | Ocado 46% dearer per kg |
| Ocado 3% dearer per kg | ||
| Ocado 5% dearer per kg | ||
 Finnebrogue Naked 6 Smoked Back Bacon Rashers 200g £15.00/kg | Ocado 52% dearer per kg | |
| Ocado 36% dearer per kg | ||
| Same price per kg | ||
| Ocado 2% dearer per litre | ||
| Ocado 6% cheaper per litre | ||
| Ocado 11% dearer per litre | ||
| Ocado 86% dearer per item | ||
 |  | Ocado 4% cheaper per item |
| Ocado 42% dearer per litre | ||
| Same price per litre |
