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Ocado is on average 7.2% cheaper than Iceland
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If we had drawn a different but equally fair set of basket products, the figure would fall inside this range 95 times out of 100. Products that share a shop product are drawn together, so a shared price never counts twice. The range runs from cheaper to dearer, so these two shops are too close to call.Read the other way: Iceland is on average 7.8% dearer than Ocado (a percentage changes with the shop you start from).
Based on 229 products in the Price Monitor's basket that both shops sell, matched to 128 different pairs of shop products. Below are 75 of those pairs, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Ocado was dearer on 89, cheaper on 128 and the same price on 12 of these 229 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row starts from a product in our basket. At each shop we take the most similar own-label product, confirmed by our automated matching check. One shop product can be the closest match for several basket products, so it can appear in more than one row.
Iceland is shown but not ranked: its own-label range has no products similar enough to compare in fish, personal care, or sugar and sweets. Iceland's figures here cover the other categories.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Own-label means each shop's own brands, whatever their name; premium ranges rarely pass our matching check, so these are mostly standard lines. Prices as of 31 August 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Ocado 2.9% cheaper. Categories with fewer than 10 products both shops sell: bread and cereals: 2 products, 24% of the weight, non-alcoholic beverages: 4 products, 10% of the weight, oils and fats: 1 product, 3% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Ocado.
| Iceland | Ocado | |
|---|---|---|
| Ocado 7% cheaper per litre | ||
| Ocado 7% cheaper per litre | ||
| Ocado 107% dearer per kg | ||
 | Ocado 5% dearer per item | |
 | Ocado 6% dearer per item | |
| Ocado 1% cheaper per kg | ||
| Ocado 28% dearer per litre | ||
| Ocado 28% dearer per litre | ||
 | Ocado 9% cheaper per kg | |
| Ocado 29% cheaper per litre | ||
 | Ocado 10% cheaper per litre | |
| Ocado 5% dearer per litre | ||
| Ocado 5% dearer per litre | ||
| Ocado 1% cheaper per litre | ||
| Ocado 1% cheaper per litre | ||
 | Ocado 20% dearer per kg | |
 | Ocado 14% cheaper per kg | |
| Ocado 15% cheaper per kg | ||
| Ocado 35% cheaper per kg | ||
 | Ocado 11% cheaper per kg | |
| Ocado 41% cheaper per kg | ||
| Ocado 17% cheaper per kg | ||
 | Ocado 3% dearer per kg | |
| Ocado 3% cheaper per kg | ||
 | Ocado 41% dearer per kg | |
 | Ocado 3% cheaper per kg | |
 | Ocado 3% cheaper per kg | |
| Ocado 13% dearer per kg | ||
| Ocado 25% cheaper per kg | ||
| Ocado 35% cheaper per kg | ||
 |  | Ocado 20% dearer per kg |
| Ocado 1% cheaper per kg | ||
| Ocado 14% cheaper per kg | ||
 |  | Ocado 13% dearer per item |
 | Ocado 22% cheaper per kg | |
 |  | Ocado 15% cheaper per kg |
 | Same price per kg | |
 |  | Ocado 5% cheaper per item |
 |  | Ocado 13% cheaper per kg |
 | Same price per kg | |
 | Ocado 29% cheaper per kg | |
| Ocado 1% dearer per kg | ||
 | Ocado 33% cheaper per kg | |
 |  | Ocado 49% cheaper per kg |
 |  | Ocado 63% cheaper per kg |
 |  | Ocado 1% cheaper per item |
 | Ocado 10% dearer per kg | |
 |  | Ocado 21% cheaper per kg |
 |  | Ocado 5% cheaper per item |
 |  | Ocado 35% cheaper per kg |
 |  | Ocado 17% cheaper per kg |
 |  | Same price per item |
 | Ocado 20% dearer per item | |
| Ocado 25% cheaper per kg | ||
 | Ocado 103% dearer per kg | |
| Ocado 7% cheaper per litre | ||
| Ocado 10% cheaper per kg | ||
| Ocado 156% dearer per kg | ||
|  | Ocado 3% cheaper per kg |
 | Ocado 26% dearer per kg | |
 | Ocado 22% dearer per kg | |
 | Ocado 26% dearer per kg | |
| Same price per kg | ||
| Ocado 27% cheaper per kg | ||
| Ocado 29% cheaper per litre | ||
| Ocado 7% cheaper per litre | ||
| Ocado 103% dearer per kg | ||
 | Ocado 29% dearer per kg | |
 |  | Ocado 17% cheaper per kg |
| Ocado 10% cheaper per kg | ||
 |  | Ocado 24% cheaper per kg |
| Ocado 19% dearer per kg | ||
 | Ocado 22% dearer per kg | |
| Ocado 1% cheaper per kg | ||
| Ocado 28% dearer per litre |
