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Waitrose is on average 38.7% dearer than Tesco
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If we had drawn a different but equally fair set of basket products, the figure would fall inside this range 95 times out of 100. Products that share a shop product are drawn together, so a shared price never counts twice.Read the other way: Tesco is on average 27.9% cheaper than Waitrose (a percentage changes with the shop you start from).
Based on 511 products in the Price Monitor's basket that both shops sell, matched to 321 different pairs of shop products. Below are 75 of those pairs, spread across categories by household spending. For the full list, email research@allsupers.co.uk.
Waitrose was dearer on 443, cheaper on 50 and the same price on 18 of these 511 products. These counts show direction only; the average above also weighs how large each difference is and each category's share of spending.
Each row starts from a product in our basket. At each shop we take the most similar own-label product, confirmed by our automated matching check. One shop product can be the closest match for several basket products, so it can appear in more than one row.
Few shared products in meat, personal care, fish; without them, this figure would be +36.3%.
Most Waitrose own-label meat is free range, slower reared or organic, which our matching check treats as a different product from standard meat. Only a few Waitrose meat products count here, and they carry meat's full share of spending.
How we compare prices
We compare the price per kilo, per litre or per item, so pack sizes do not distort the result. Items sold by the piece are only compared with a similar number of pieces. Own-label means each shop's own brands, whatever their name; premium ranges rarely pass our matching check, so these are mostly standard lines. Prices as of 31 August 2026; where a cheaper promotion was running, we use that price.
How the figure is worked out
For each spending category we average the price differences of the products both shops sell, then combine the categories by their share of household spending. The ranking on the Price Monitor page compares all shops at once, through every other shop as well, so it can differ from this two-shop figure; for these two shops the ranking gives Waitrose 37.4% dearer. Categories with fewer than 10 products both shops sell: meat: 3 products, 18% of the weight, personal care: 1 product, 4% of the weight, fish: 5 products, 3% of the weight. They count at their full share of household spending, like every category, so they can move the figure more than their few products suggest.
The badge shows the price difference per unit for Waitrose.
| Tesco | Waitrose | |
|---|---|---|
 |  | Waitrose 4% dearer per litre |
 | Waitrose 8% dearer per kg | |
 | Waitrose 33% dearer per kg | |
 |  | Waitrose 305% dearer per kg |
| Waitrose 47% dearer per kg | ||
 |  | Waitrose 25% dearer per kg |
 | Waitrose 120% dearer per kg | |
 | Waitrose 19% dearer per kg | |
 | Same price per kg | |
 |  | Waitrose 9% dearer per item |
 |  | Waitrose 8% dearer per kg |
 |  | Waitrose 120% dearer per kg |
| Waitrose 3% cheaper per kg | ||
 |  | Waitrose 16% dearer per kg |
 | Waitrose 8% cheaper per kg | |
 |  | Waitrose 461% dearer per kg |
| Waitrose 52% cheaper per kg | ||
 | Waitrose 120% dearer per kg | |
 |  | Waitrose 22% dearer per kg |
| Waitrose 126% dearer per kg | ||
| Waitrose 38% dearer per kg | ||
 |  | Waitrose 163% dearer per kg |
 |  | Waitrose 3% cheaper per kg |
| Waitrose 38% dearer per kg | ||
| Waitrose 277% dearer per kg | ||
| Waitrose 24% dearer per kg | ||
| Waitrose 101% dearer per kg | ||
| Waitrose 4% dearer per litre | ||
| Waitrose 27% dearer per kg | ||
 | Waitrose 3% cheaper per kg | |
| Waitrose 432% dearer per kg | ||
 | Waitrose 20% dearer per kg | |
 | Waitrose 23% cheaper per kg | |
| Waitrose 59% dearer per kg | ||
| Waitrose 9% dearer per litre | ||
 | Waitrose 10% dearer per kg | |
| Waitrose 94% dearer per litre | ||
| Waitrose 344% dearer per litre | ||
| Waitrose 26% dearer per litre | ||
| Waitrose 5% dearer per litre | ||
 | Waitrose 20% cheaper per kg | |
| Waitrose 54% dearer per kg | ||
 | Waitrose 8% dearer per litre | |
 | Waitrose 32% dearer per item | |
| Waitrose 60% dearer per litre | ||
 |  | Waitrose 23% dearer per kg |
 | Waitrose 104% dearer per kg | |
 |  | Waitrose 104% dearer per kg |
 |  | Waitrose 22% dearer per kg |
 |  | Same price per kg |
 |  | Waitrose 5% dearer per kg |
 |  | Waitrose 5% dearer per item |
 |  | Waitrose 80% dearer per kg |
| Waitrose 88% dearer per kg | ||
| Waitrose 70% dearer per kg | ||
| Waitrose 33% dearer per kg | ||
| Waitrose 27% dearer per kg | ||
 | Waitrose 75% dearer per kg | |
 |  | Waitrose 33% dearer per kg |
 | | Waitrose 43% dearer per kg |
 |  | Waitrose 7% dearer per kg |
 |  | Waitrose 85% dearer per kg |
| Waitrose 5% dearer per item | ||
 |  | Waitrose 10% dearer per kg |
 |  | Waitrose 31% dearer per kg |
| Waitrose 2% cheaper per kg | ||
 | Waitrose 45% dearer per litre | |
 |  | Waitrose 40% dearer per kg |
 |  | Waitrose 25% dearer per kg |
 |  | Waitrose 11% dearer per kg |
| Waitrose 88% dearer per litre | ||
 | Waitrose 3% cheaper per kg | |
 | Waitrose 13% dearer per kg | |
| Same price per kg | ||
 | Waitrose 77% dearer per litre |
