Morrisons vs Sainsbury's — own-label (Basket B)

An illustrative selection of 100 matched pairs between Morrisons and Sainsbury's in the Pricemonitor own-label (Basket B), weighted across product categories (full set: 406 pairs — available to media on request). Per-unit price computed from price / quantity (g→kg, ml→l). Images link the original retailer CDN. This is the evidence behind the ranking gap. · 41 EQUIVALENT · 59 COMPARABLE (arbiter-OFF preview)

Median per-unit ratio across the 100 pairs shown: 1.00×

showing 100 of 406 pairs. A ratio > 1 means Sainsbury's is dearer per unit than Morrisons.

Matched pairs (100)

Match type	Morrisons product	Morrisons price	Sainsbury's product	Sainsbury's price	Sain/Morr per-unit
COMPARABLE 0.90	Morrisons Sweet Vine Ripened Tomatoes 250g 250g	£1.15 £4.60/kg	Sainsbury's Vittoria Cherry Vine Tomatoes, Taste the Difference 400g 400g	£3.30 £8.25/kg	1.79x
COMPARABLE 0.76	Market Street Fresh Thai Basil 20g 20g	£0.90 £45.00/kg	Sainsbury's Thai Basil 20g 20g	£0.90 £45.00/kg	1.00x
EQUIVALENT 0.90	Morrisons Baby Potatoes 1kg 1000g	£1.05 £1.05/kg	Sainsbury's Baby Potatoes 1kg 1000g	£1.05 £1.05/kg	1.00x
EQUIVALENT 0.90	Morrisons Miniature Potatoes 500g	£1.00 £2.00/kg	Sainsbury's Mini Potatoes 750g 750g	£1.30 £1.73/kg	0.87x
EQUIVALENT 0.90	Morrisons Broccoli Florets 160g	£1.50 £9.38/kg	Sainsbury's Broccoli Florets 160g 160g	£1.10 £6.88/kg	0.73x
COMPARABLE 0.73	Morrisons Fresh Coriander 30g	£0.60 £20.00/kg	Sainsbury's Fresh Packed Bunch Coriander 30g 30g	£0.55 £18.33/kg	0.92x
EQUIVALENT 0.90	Morrisons The Best Sweet Baby Peppers 200g	£1.89 £9.45/kg	Sainsbury's Baby Sweet Peppers, Taste the Difference 270g 270g	£2.05 £7.59/kg	0.80x
EQUIVALENT 0.90	Morrisons Sweet Potatoes 1kg 1000g	£1.19 £1.19/kg	Sainsbury's Sweet Potato 1.25kg 1250g	£1.49 £1.19/kg	1.00x
COMPARABLE 0.90	Morrisons Carrot, Broccoli & Cauliflower 250g 250g	£1.00 £4.00/kg	Sainsbury's Carrot, Broccoli, Courgette and Fine Beans 420g 420g	£2.15 £5.12/kg	1.28x
EQUIVALENT 0.90	Morrisons Loose Red Pepper 1st	£0.70 £0.70/st	Sainsbury's Red Pepper 1st	£0.70 £0.70/st	1.00x
COMPARABLE 0.76	Morrisons Italian Tomato & Mascarpone Pasta Sauce 350g	£2.25 £6.43/kg	Sainsbury's Tomato & Mascarpone Sauce 350g (Serves 2) 350g	£2.25 £6.43/kg	1.00x
EQUIVALENT 0.90	Morrisons Natural Cooked Beetroot 300g	£0.95 £3.17/kg	Sainsbury's Cooked Beetroot in Natural Juices 500g 500g	£0.90 £1.80/kg	0.57x
EQUIVALENT 0.90	Morrisons Salmon Paste 75g	£0.55 £7.33/kg	Sainsbury's Salmon Pate 100g 100g	£1.50 £15.00/kg	2.05x
EQUIVALENT 0.90	Morrisons Bolognese Sauce 725g	£1.15 £1.59/kg	Sainsbury's Tomato & Herb Bolognese Pasta Sauce 500g 500g	£0.79 £1.58/kg	1.00x
COMPARABLE 0.90	Morrisons Seafood Cocktail Sandwich Filler 200g	£1.89 £9.45/kg	Sainsbury's Seafood Cocktail Deli Filler 220g 220g	£1.45 £6.59/kg	0.70x
COMPARABLE 0.84	Morrisons 100% Smooth Peanut Butter 340g	£1.80 £5.29/kg	Sainsbury's Peanut Butter Smooth 340g 340g	£1.10 £3.24/kg	0.61x
EQUIVALENT 0.90	Morrisons Chopped Almonds 125g	£2.35 £18.80/kg	Sainsbury's Almonds Chopped 100g 100g	£1.90 £19.00/kg	1.01x
COMPARABLE 0.74	Morrisons Strong White Flour 1500g	£1.30 £0.87/kg	Sainsbury's Strong White Unbleached Bread Flour 1.5kg 1500g	£1.40 £0.93/kg	1.08x
COMPARABLE 0.80	Morrisons Garlic & Coriander Naan Bread 260g	£1.50 £5.77/kg	Sainsbury's Garlic & Coriander Naan x2 260g 260g	£0.69 £2.65/kg	0.46x
COMPARABLE 0.71	Morrisons The Best Conchiglioni Pasta 500g	£2.00 £4.00/kg	Sainsbury's Conchiglioni Pasta, Taste the Difference 500g 500g	£2.15 £4.30/kg	1.07x
COMPARABLE 0.88	Morrisons Self Raising Flour 500g	£0.55 £1.10/kg	Sainsbury's Self Raising Flour 500g 500g	£0.45 £0.90/kg	0.82x
COMPARABLE 0.70	Market Street Wholemeal Tin Bread 800g	£1.50 £1.88/kg	Sainsbury's Thick Sliced Wholemeal Bread 800g 800g	£0.75 £0.94/kg	0.50x
COMPARABLE 0.85	Morrisons Farfalle Pasta 500g	£0.69 £1.38/kg	Sainsbury's Farfalle Pasta 500g 500g	£0.69 £1.38/kg	1.00x
EQUIVALENT 0.90	Morrisons Panko Breadcrumbs 150g	£2.10 £14.00/kg	Sainsbury's Panko Breadcrumbs, Inspired to Cook 100g 100g	£1.40 £14.00/kg	1.00x
EQUIVALENT 0.90	Morrisons Medium Egg Noodles 250g	£0.95 £3.80/kg	Sainsbury's Medium Noodles 250g 250g	£0.95 £3.80/kg	1.00x
COMPARABLE 0.68	Morrisons 2 Chicken Bakes 280g	£1.40 £5.00/kg	Sainsbury's Creamy Chicken Bakes x2 280g 280g	£1.40 £5.00/kg	1.00x
COMPARABLE 0.90	Morrisons Triple Chocolate Crisp 500g	£2.10 £4.20/kg	Sainsbury's Honey Nut Chocolate Clusters 500g 500g	£1.99 £3.98/kg	0.95x
EQUIVALENT 0.90	Morrisons Easy Cook Long Grain Rice 1000g	£1.25 £1.25/kg	Sainsbury's Easy Cook Long Grain White Rice 1kg 1000g	£1.25 £1.25/kg	1.00x
EQUIVALENT 0.90	Morrisons Plain Sponge Mix 400g	£1.40 £3.50/kg	Sainsbury's Sweet Sponge Cake Mix 600g 600g	£2.25 £3.75/kg	1.07x
COMPARABLE 0.72	Morrisons Soft White Bloomer 400g	£1.40 £3.50/kg	Sainsbury's Bakery White Bloomer Bread 400g 400g	£0.80 £2.00/kg	0.57x
COMPARABLE 0.88	Morrisons Self Raising Flour 1500g	£0.70 £0.47/kg	Sainsbury's Self Raising Flour 1.5kg 1500g	£0.70 £0.47/kg	1.00x
COMPARABLE 0.90	Market Street Medium Wholemeal Baps 4st	£1.00 £0.25/st	Sainsbury's Soft Wholemeal Rolls x6 6st	£1.10 £0.18/st	0.73x
COMPARABLE 0.82	Morrisons Penne Pasta 1000g	£1.29 £1.29/kg	Sainsbury's Penne Pasta 1kg 1000g	£1.38 £1.38/kg	1.07x
COMPARABLE 0.82	Morrisons Baby Watermelon 1st	£2.40 £2.40/st	Sainsbury's Watermelon 1st	£3.75 £3.75/st	1.56x
COMPARABLE 0.90	Driscoll's Raspberries 200g 200g	£3.00 £15.00/kg	Sainsbury's Raspberries, SO Organic 150g 150g	£3.50 £23.33/kg	1.56x
COMPARABLE 0.74	Morrisons Blueberries 450g 450g	£4.25 £9.44/kg	Sainsbury's Blueberries 500g 500g	£4.30 £8.60/kg	0.91x
COMPARABLE 0.81	Morrisons Tangerines 600g 600g	£1.50 £2.50/kg	Sainsbury's Tangerines 600g 600g	£1.50 £2.50/kg	1.00x
EQUIVALENT 0.90	Morrisons Strawberries 350g 350g	£3.35 £9.57/kg	Sainsbury's Strawberries 250g 250g	£1.90 £7.60/kg	0.79x
EQUIVALENT 0.90	Morrisons Pomegranate 200g	£2.50 £12.50/kg	Sainsbury's Pomegranate 350g 350g	£3.75 £10.71/kg	0.86x
EQUIVALENT 0.94	Morrisons Loose Lemon 1st	£0.37 £0.37/st	Sainsbury's Lemons 1st	£0.37 £0.37/st	1.00x
COMPARABLE 0.90	Morrisons Scotch Minced Beef 12% Fat 500g	£3.30 £6.60/kg	Sainsbury's British or Irish 20% Fat Beef Mince 500g 500g	£3.25 £6.50/kg	0.98x
EQUIVALENT 0.90	Morrisons 26 Pork Cocktail Sausages 390g 390g	£2.19 £5.62/kg	Sainsbury's Pork Cocktail Sausages x50 500g 500g	£2.75 £5.50/kg	0.98x
EQUIVALENT 0.90	Morrisons Savers Smoked Back Bacon 300g 300g	£1.25 £4.17/kg	Sainsbury's Smoked 16 Back Bacon Rashers 2x250g 500g	£2.39 £4.78/kg	1.15x
COMPARABLE 0.90	Morrisons Smoked Horseshoe Gammon Steak 400g	£4.25 £10.62/kg	Sainsbury's Smoked Gammon Steaks x2 450g 450g	£4.75 £10.56/kg	0.99x
EQUIVALENT 0.90	Morrisons British Beef 12% Fat 675g	£3.99 £5.91/kg	Sainsbury's British or Irish 12% Fat Beef Mince 500g 500g	£4.75 £9.50/kg	1.61x
COMPARABLE 0.90	Morrisons The Best Dry Cured Air Dried Oak Smoked Bacon Lardons 160g 160g	£3.50 £21.88/kg	Sainsbury's Smoked Bacon Lardons 250g 250g	£3.50 £14.00/kg	0.64x
EQUIVALENT 0.90	Morrisons British Diced Beef 350g 350g	£4.25 £12.14/kg	Sainsbury's British or Irish Diced Beef 500g 500g	£6.00 £12.00/kg	0.99x
EQUIVALENT 0.90	Morrisons Turkey Breast Steaks 300g	£4.50 £15.00/kg	Sainsbury's British Turkey Breast Steaks 600g 600g	£7.00 £11.67/kg	0.78x
COMPARABLE 0.90	Morrisons The Best Applewood Smoked Dry Cured Air Dried Back Bacon 240g 240g	£3.50 £14.58/kg	Sainsbury's Unsmoked Back Bacon Rashers x10 300g 300g	£1.49 £4.97/kg	0.34x
EQUIVALENT 0.90	Morrisons The Best Hampshire Breed 2 Pork Chops 500g	£5.00 £10.00/kg	Sainsburys British Pork Chops x4 700g 700g	£6.00 £8.57/kg	0.86x
EQUIVALENT 0.93	Morrisons The Best Pork Chipolatas 12 Pack 375g 375g	£3.25 £8.67/kg	Sainsbury's Butcher's Choice British Pork Chipolata sausages x12 340g 340g	£1.79 £5.26/kg	0.61x
EQUIVALENT 0.90	Morrisons Savers Smoked Back Bacon 300g 300g	£1.25 £4.17/kg	Sainsbury's 200g Mwn Smoked Back Bacon 200g	£2.50 £12.50/kg	3.00x
EQUIVALENT 0.94	Morrisons The Best Cumberland Chipolatas 12 Pack 375g 375g	£3.25 £8.67/kg	Sainsbury's Cumberland British Pork Chipolata sausages, Taste the Difference x12 375g 375g	£3.30 £8.80/kg	1.02x
COMPARABLE 0.90	Morrisons Beef Quarter Pound Burger with Onion 454g	£4.00 £8.81/kg	Sainsbury's Beef Quarter Pounders x4 454g 454g	£4.00 £8.81/kg	1.00x
COMPARABLE 0.90	Morrisons Butcher's Style 8 Thick Cumberland Sausages 454g 454g	£1.79 £3.94/kg	Sainsbury's Butcher's choice British Pork Sausage x12 681g 681g	£2.69 £3.95/kg	1.00x
EQUIVALENT 0.90	Market Street Scottish Butchers Mince Steak 625g	£7.50 £12.00/kg	Sainsbury's British or Irish Beef Mince 1kg 1000g	£9.25 £9.25/kg	0.77x
COMPARABLE 0.78	Morrisons Smoked Basa Fillets 230g	£1.87 £8.13/kg	Sainsburys Smoked Basa fillets ASC 240g 240g	£1.79 £7.46/kg	0.92x
EQUIVALENT 0.90	Morrisons Raw Whole King Prawns 200g	£4.25 £21.25/kg	Sainsbury's Raw King Prawns ASC 165g 165g	£2.99 £18.12/kg	0.85x
EQUIVALENT 0.90	Market Street Salmon Fillet 350g	£18.99 £54.26/kg	Stamford Street Co. ASC Salmon Fillets x2 240g 240g	£3.59 £14.96/kg	0.28x
EQUIVALENT 0.90	Morrisons Ready To Eat Roast Chicken Breast Fillets 220g	£3.40 £15.45/kg	Sainsbury's Roast British Chicken Breast sliced 360g (Ready to Eat) 360g	£4.75 £13.19/kg	0.85x
EQUIVALENT 0.90	Morrisons Savers Chicken Slices 200g	£1.25 £6.25/kg	Sainsbury's British Chicken Breast Slices 115g 115g	£0.89 £7.74/kg	1.24x
COMPARABLE 0.90	Morrisons Wafer Thin Brunswick Ham 125g	£2.50 £20.00/kg	Stamford Street Co. Wafer Thin Cooked Ham Slices 150g 150g	£1.00 £6.67/kg	0.33x
EQUIVALENT 0.90	Morrisons Milk For Farmers Semi Skimmed Milk 6 Pint 3408ml	£2.56 £0.75/l	Sainsbury's British Semi Skimmed Milk 3.4L (6 pint) 3400ml	£2.40 £0.71/l	0.94x
EQUIVALENT 0.90	Morrisons Welsh Whole Milk 4 Pint 2272ml	£1.75 £0.77/l	Sainsbury's British Whole Milk 3.4L (6 pint) 3400ml	£2.40 £0.71/l	0.92x
COMPARABLE 0.90	Morrisons The Best Finely Sliced Dry Cured Cooked Ham 240g 240g	£5.00 £20.83/kg	Sainsbury's British Finely Sliced Drury Lane Ham 150g 150g	£2.95 £19.67/kg	0.94x
COMPARABLE 0.90	Morrisons The Best Extra Mature Farmhouse Cheddar 300g	£3.50 £11.67/kg	Sainsbury's British Mature Cheddar Cheese 400g 400g	£2.95 £7.38/kg	0.63x
COMPARABLE 0.90	Morrisons Savers Mature White Cheddar 400g 400g	£2.45 £6.12/kg	Sainsbury's Mature Cheddar Cheese, SO Organic 270g 270g	£3.50 £12.96/kg	2.12x
COMPARABLE 0.90	Morrisons The Best Finely Sliced Dry Cured Honey Roast Ham 100g	£3.25 £32.50/kg	Sainsbury's British Cooked Honey Roast Ham Slices x10 115g 115g	£1.10 £9.57/kg	0.29x
EQUIVALENT 0.90	Morrisons Savers Cooked Chicken Tikka Breast Slices 210g	£1.74 £8.29/kg	Sainsbury's Tikka Cooked British Chicken Mini Fillets 170g (ready to eat) 170g	£3.25 £19.12/kg	2.31x
EQUIVALENT 0.90	Morrisons 100% Pineapple Juice 1L 1000ml	£2.00 £2.00/l	Sainsbury's Pure Pineapple Juice 3x200ml 600ml	£1.50 £2.50/l	1.25x
COMPARABLE 0.91	Morrisons Strawberry & Banana Smoothie 750ml	£1.95 £2.60/l	Sainsbury's Strawberry & Banana Smoothie 750ml 750ml	£1.95 £2.60/l	1.00x
COMPARABLE 0.90	Morrisons Savers Diet Lemonade 2000ml	£0.39 £0.20/l	Sainsbury's Diet Cloudy Lemonade, 6x330ml 1980ml	£2.30 £1.16/l	5.96x
EQUIVALENT 0.90	Morrisons The Best Colombian Decaf Roast & Ground Coffee 227g 227g	£4.30 £18.94/kg	Sainsbury's Fairtrade Colombian Decaff Coffee Strength 3, Taste the Difference 227g 227g	£4.50 £19.82/kg	1.05x
COMPARABLE 0.78	Morrisons Orange Juice from Concentrate with Juicy Bits 1000ml	£1.45 £1.45/l	Sainsbury's Pure Orange Juice with Juicy Bits 1L 1000ml	£1.59 £1.59/l	1.10x
COMPARABLE 0.81	Morrisons Soda Water 1000ml	£0.90 £0.90/l	Sainsbury's Soda Water 1L 1000ml	£0.95 £0.95/l	1.06x
COMPARABLE 0.86	Morrisons Diet Bitter Lemon 1000ml	£0.90 £0.90/l	Sainsbury's Bitter Lemon, Diet 1L 1000ml	£0.95 £0.95/l	1.06x
EQUIVALENT 0.90	Morrisons Olive Oil 250ml	£3.10 £12.40/l	Sainsbury's Olive Oil 500ml 500ml	£5.75 £11.50/l	0.93x
COMPARABLE 0.80	Morrisons Olive Oil 1L 1000ml	£5.99 £5.99/l	Sainsbury's Olive Oil 1L 1000ml	£7.25 £7.25/l	1.21x
COMPARABLE 0.74	Morrisons Strawberry Laces 65g 65g	£0.65 £10.00/kg	Sainsbury's Strawberry Laces Sweets 70g 70g	£0.70 £10.00/kg	1.00x
EQUIVALENT 0.90	Morrisons The Best All Butter Shortbread Fingers 165g	£2.50 £15.15/kg	Sainsbury's Highland All Butter Shortbread Finger Biscuits 200g 200g	£1.25 £6.25/kg	0.41x
COMPARABLE 0.80	Morrisons Mint Humbugs 200g 200g	£1.35 £6.75/kg	Sainsbury's Mint Humbugs 200g 200g	£1.35 £6.75/kg	1.00x
COMPARABLE 0.84	Morrisons Fruit Jellies 200g 200g	£1.35 £6.75/kg	Sainsbury's Fruit Jellies 200g 200g	£1.35 £6.75/kg	1.00x
COMPARABLE 0.79	Morrisons Jelly Babies 190g 190g	£1.35 £7.11/kg	Sainsbury's Jelly Babies 200g 200g	£1.35 £6.75/kg	0.95x
COMPARABLE 0.90	Morrisons The Best Triple Belgian Chocolate Cookies 4st	£2.25 £0.56/st	Sainsburys Belgian Milk Chocolate Cookies, Taste the Difference x4 4st	£2.25 £0.56/st	1.00x
COMPARABLE 0.90	Nutmeg Dry Shampoo Fabulously Fruity 200ml	£1.85 £9.25/l	Sainsburys Bloom Dry Shampoo 200ml 200ml	£1.85 £9.25/l	1.00x
EQUIVALENT 0.90	Morrisons Dark Skin Tone Plasters 40st	£1.40 £0.03/st	Sainsbury's Fabric Dark Plasters Assorted x40 40st	£1.40 £0.03/st	1.00x
COMPARABLE 0.90	Morrisons Ultimate Soft Quilted Toilet Rolls 6 pack 6st	£4.25 £0.71/st	Sainsbury's Super Soft Toilet Tissue, Cushioned x9 Rolls 9st	£4.00 £0.44/st	0.63x
COMPARABLE 0.76	Morrisons Max Strength Cold & Flu Day & Night Capsules 16st	£2.00 £0.12/st	Sainsbury's Max Strength Day & Night Capsules x16 16st	£2.25 £0.14/st	1.12x
COMPARABLE 0.90	Morrisons Tropical Sunrise Fabric Conditioner 1L 1000ml	£1.29 £1.29/l	Sainsbury's Gentle Pure Fabric Conditioner 1.25L 1250ml	£1.70 £1.36/l	1.05x
COMPARABLE 0.90	Morrisons Bright Skies Fabric Conditioner 40 Washes 1000ml	£1.29 £1.29/l	Sainsbury's Clear Skies Fabric Conditioner 1.25L 1250ml	£1.70 £1.36/l	1.05x
COMPARABLE 0.90	Morrisons Savers Biological Laundry Liquid 33 Washes 1000ml	£2.00 £2.00/l	Sainsbury's Bio Super Concentrated Laundry Liquid 1.5L 1500ml	£3.70 £2.47/l	1.23x
COMPARABLE 0.87	Morrisons Glass & Window Cleaner 750ml	£0.79 £1.05/l	Sainsbury's Window & Glass Cleaner 750ml 750ml	£0.79 £1.05/l	1.00x
COMPARABLE 0.90	Morrisons Italian Garlic Pizza Bread 255g 255g	£2.00 £7.84/kg	Sainsbury's Garlic Flatbread 210g 210g	£2.00 £9.52/kg	1.21x
COMPARABLE 0.78	Market Street Deli Large Melton Mowbray Pork Pie 440g	£3.50 £7.95/kg	Sainsbury's Large Melton Mowbray Pork Pie 440g 454g	£3.85 £8.48/kg	1.07x
EQUIVALENT 0.90	Morrisons Spinach & Ricotta Tortelloni 300g	£2.25 £7.50/kg	Sainsbury's Spinach & Ricotta Filled Tortellini 250g 250g	£1.75 £7.00/kg	0.93x
EQUIVALENT 0.90	Morrisons Tomato & Mozzarella Tortelloni 300g	£2.25 £7.50/kg	Sainsbury's Tomato & Mozzarella Filled Tortellini 250g 250g	£1.75 £7.00/kg	0.93x
COMPARABLE 0.90	Morrisons Caesar Salad 200g	£1.60 £8.00/kg	Sainsbury's Caesar Salad 265g 265g	£2.00 £7.55/kg	0.94x
COMPARABLE 0.90	Morrisons 12 Beef Meatballs 5% Fat 340g	£4.15 £12.21/kg	Sainsbury's 10% Fat Mini Beef Meatballs x20 350g 350g	£4.00 £11.43/kg	0.94x
COMPARABLE 0.85	Morrisons Special Flakes 500g	£1.95 £3.90/kg	Sainsbury's Special Flakes 500g 500g	£2.00 £4.00/kg	1.03x
COMPARABLE 0.90	Market Street Medium Wholemeal Baps 4st	£1.00 £0.25/st	Sainsbury's Soft Wholemeal Rolls x6 6st	£1.10 £0.18/st	0.73x